Senior Product Designer at Instagram crafting new experiences for how the world connects, uses, and shares on Instagram — across Stories, Reels, Camera, Core Creation, and Live.
Selected work
As part of Instagram’s Friends Design team, I lead end-to-end work that involves bottoms up 0→1 vision bets to eng-spec designs ready for global launches. Below are a few favorite projects, from many, that I worked on over the last year that were shipped, tested, and incubated alongside Instagram leadership as new product and app ideas.
Stories
A new and simplified camera concept to supercharge lightweight and easy sharing. Closely worked with IG leadership to reimagine a new era of sharing on Stories.
Recents Camera
Lifelogging
A vision for a new camera and Stories format for "life-logging." Led the design strategy to tackle IG's top priority of depressurized and authentic sharing on Stories.
Reel Reshares
Introducing a new sharing experience for Reels. Designed the end-to-end experience from concept to launch. Shipped and used globally by billions of users.
Story Reshares
Led the design from concept to launch, aligning with 4+ partner teams and driving leadership reviews. Shipped and used globally by millions of users.
Music Recommendations
Shipped a newly redesigned and scalable experience to suggest music. Music is a top IG-wide priority and the pill is used everyday by tens of millions of users, globally.
Group Mentions
Shipped a new mentions experience to millions of users globally. Scaled the legacy, text-only mentions sticker to feature multiple friends in a Story.
Tune your Music Algo
Reimagined Audio Browser leveraging AI and LLMs to provide granular fine-tuning and personalized song recommendations, offering new forms of self expression. AI is a priority across Meta and "tuning your music algo" unlocks a new and uniquely differentiated application of AI in creation.
Led the design of new features, principles, and standards across Stories, Reels, and Feed creation flows. These include Video Filters, Long Press to Play videos, and craft improvements that created a consistent, intuitive, and distinctly recognizable experience at scale.
Core Creation
Video Filters and Preview
Shipped many quality-of-life improvements for making your gallery easier to interact with and use.
Date Scrubber
Explored a wide range of affordances to zip through your media across time.
Gallery 2.0
Bring your gallery to life by reliving memories from your camera roll.
Gallery Zoom
A concept for finding key life moments by pinching to zoom through your camera roll.
Gallery Reorder
Easy reordering of your selected media with an improved drag affordance.
Live in Stories
Led the design and drove executional alignment on IG's company wide revenue strategy. Integrated Live into Stories, saving $XM and making $XXM per year.
Friend Comments in Live
A concept for evolving Live sessions to up-level comments from your friends above the noise. Led product strategy to scale Live across small and large sessions.
Close Friends in Live
Shipped Live for Close Friends, leading the end-to-end design for consumption and creation flows. Now used by millions globally.
Friend Signals in Live
Tested multiple ideas for making Live feel more social before jumping in. Led the design strategy of Live for addressing IG's top priority of social signaling.
Design Lead shipping net-new features and 0→1 product initiatives, reaching millions of people daily. Launched Close Friends on Live and introduced a new interaction paradigm into Stories to integrate Live, reducing costs in the millions and increasing revenue in the tens of millions.
Live
